Gowanus Open Studios Checklist for Artists

BEFORE OPEN STUDIOS

1. SET GOALS & INTENTIONS

  • What do you want out of the event? Some ideas to get you started...

Feedback - Networking - Practice talking about your art - Sell your work - Get more exhibitions/shows - Community building in Gowanus - Build email list or social media following - Help audience to value working artists

2. SPREAD THE WORD & BUILD BUZZ

  • Complete your artist profile on the Arts Gowanus website

  • Organize your email list

  • Reach out to your network via email/social media NOW: send a save the date!

  • Reach out to your network via email BEFORE EVENT: send a reminder

  • Social media: post to Facebook/Instagram: use @artsgowanus #artsgowanus #GOS2019

  • Share GOS event on Facebook HERE

3. SET UP YOUR STUDIO

  • Decide what work to display.

  • Strategize setting up your space. Anything goes!

  • Ask a friend or studio-mate to visit and get their input and advice on whether the space feels welcoming and easy to navigate.

  • Price List and/or Wall Labels if you are looking to sell work

  • Get change, set up Venmo, or get a Square if you want to accept credit cards.

  • Printed Materials: Business card, postcard, printout with artwork images/contact details

  • Sign-in Sheet or Book

  • Food or not? Wine or not? It’s up to you. Maybe at the end of the day?

DURING OPEN STUDIOS

1. WELCOME VISITORS

  • Pick up balloons! Make it easy for people to find your space.

  • Be present and intentional during the event itself.

  • Meet and greet. Consider yourself hosting an event. Show people that you want them to be there.

  • Eye contact. Your little spiel (your elevator pitch). “Welcome, If you have questions please feel free to ask me, I’m the artist…”

2. BUILD YOUR AUDIENCE

  • Put out your sign-in sheet with details for social media.

  • Have your business cards or postcards in a place that is easy for visitors to grab.

  • Post to social media during the event to remind others to stop by or thank visitors for attending. (#gos2019 #gowanusopenstudios)

  • Keep a separate notebook with names and brief notes to remember details about specific conversations and important people to follow up with.

3. SELLING WORK

  • While not always the case, usually lower priced work sells more easily the day of, while higher priced works can sell during the weeks after the event, or longer term.

  • Be creative! Consider setting up a rae with a small work of art as the prize. Have a drawing at the end of the weekend as a way of engaging the audience.

4. ENJOY YOURSELF!

  • Be yourself

  • Be open to questions

  • Don’t take things personally

  • Enjoy being a part of the arts community in Gowanus!

AFTER OPEN STUDIOS

1. GENERAL FOLLOWUP EMAIL

  • Enter names quickly into your email database (MailChimp, Excel, Etc.). You can even pre-draft a follow-up email to make things easier after the event.

  • The sooner you follow-up, the better, in order to keep up the momentum and excitement of the event, to remind people of your work, etc.

2. SPECIFIC FOLLOWUPS

  • Send more specific follow-up emails to people of interest (people you had a connection with curators, other artists, art collectors, etc).

  • Aim to send out personalized follow-ups on Monday or Tuesday following the event.