Gowanus Open Studios Checklist for Artists
BEFORE OPEN STUDIOS
1. SET GOALS & INTENTIONS
What do you want out of the event? Some ideas to get you started...
Feedback - Networking - Practice talking about your art - Sell your work - Get more exhibitions/shows - Community building in Gowanus - Build email list or social media following - Help audience to value working artists
2. SPREAD THE WORD & BUILD BUZZ
Complete your artist profile on the Arts Gowanus website
Organize your email list
Reach out to your network via email/social media NOW: send a save the date!
Reach out to your network via email BEFORE EVENT: send a reminder
Social media: post to Facebook/Instagram: use @artsgowanus #artsgowanus #GOS2019
Share GOS event on Facebook HERE
3. SET UP YOUR STUDIO
Decide what work to display.
Strategize setting up your space. Anything goes!
Ask a friend or studio-mate to visit and get their input and advice on whether the space feels welcoming and easy to navigate.
Price List and/or Wall Labels if you are looking to sell work
Get change, set up Venmo, or get a Square if you want to accept credit cards.
Printed Materials: Business card, postcard, printout with artwork images/contact details
Sign-in Sheet or Book
Food or not? Wine or not? It’s up to you. Maybe at the end of the day?
DURING OPEN STUDIOS
1. WELCOME VISITORS
Pick up balloons! Make it easy for people to find your space.
Be present and intentional during the event itself.
Meet and greet. Consider yourself hosting an event. Show people that you want them to be there.
Eye contact. Your little spiel (your elevator pitch). “Welcome, If you have questions please feel free to ask me, I’m the artist…”
2. BUILD YOUR AUDIENCE
Put out your sign-in sheet with details for social media.
Have your business cards or postcards in a place that is easy for visitors to grab.
Post to social media during the event to remind others to stop by or thank visitors for attending. (#gos2019 #gowanusopenstudios)
Keep a separate notebook with names and brief notes to remember details about specific conversations and important people to follow up with.
3. SELLING WORK
While not always the case, usually lower priced work sells more easily the day of, while higher priced works can sell during the weeks after the event, or longer term.
Be creative! Consider setting up a rae with a small work of art as the prize. Have a drawing at the end of the weekend as a way of engaging the audience.
4. ENJOY YOURSELF!
Be open to questions
Don’t take things personally
Enjoy being a part of the arts community in Gowanus!
AFTER OPEN STUDIOS
1. GENERAL FOLLOWUP EMAIL
Enter names quickly into your email database (MailChimp, Excel, Etc.). You can even pre-draft a follow-up email to make things easier after the event.
The sooner you follow-up, the better, in order to keep up the momentum and excitement of the event, to remind people of your work, etc.
2. SPECIFIC FOLLOWUPS
Send more specific follow-up emails to people of interest (people you had a connection with curators, other artists, art collectors, etc).
Aim to send out personalized follow-ups on Monday or Tuesday following the event.